The COLOR WOW One Minute Transformation is a styling cream for quick, on-the-go use. It targets hair that appears frizzy, dry, dehydrated, or rough, and delivers visibly smoother, more polished results in no time—no blow-dryer or straightener required. The primary nourishing ingredient is avocado oil (Persea gratissima), rich in unsaturated fatty acids and vitamin E. It replenishes lipids in porous lengths, making rough hair noticeably more supple. Complemented by steardimonium hydroxypropyl hydrolyzed wheat protein, which strengthens the hair fiber and enhances combability. The smoothing effect comes from phenyltrimethicone and isostearyl palmitate: they coat the hair fiber, smooth rough cuticle layers, and lend hair a more uniform, lustrous appearance. Ethylhexyl salicylate also acts as a UV filter, helping to preserve color vibrancy in dyed hair. The cream’s standout advantage is its versatility: apply it to dry hair for instant results. Ideal for moments when there’s no time for a full haircare routine—or when hair doesn’t behave the same way on day two. The 120 ml size is the home staple for regular use. Dispense a pea-sized amount into palms, spread evenly between hands, and apply selectively to dry lengths and ends—especially where frizz is most visible. Avoid the roots and use sparingly; add more as needed. COLOR WOW is a professional haircare brand founded by Gail Federici and biochemist Dr. Joe Cincotta, renowned for formulas free of heavy residues. This product is vegan. For the full ingredient list, see the Ingredients tab.