COLOR WOW Style on Steroids is a texture spray that doesn’t just fix a finished hairstyle—it first gives hair substance. It instantly delivers noticeable grip, lifts the roots, and creates a visibly fuller, more resilient result. Its effect is based on the interplay of multiple components. VP/VA copolymer forms a flexible film around the hair fiber, providing hold without clumping or creating a hard layer. Zeolite—a porous mineral—absorbs excess oil at the roots, mattifying them and adding volume. Trisiloxane and PEG/PPG-17/18 dimethicone ensure a smooth spray pattern and prevent hair from looking straw-like. Glycerin counteracts the drying effect of the alcohol present, so the lengths remain nourished despite the texturizing formula.Because the spray absorbs oil, it also works excellently as a refresher on the second or third day of hair: it mattifies the roots, restores volume, and often eliminates the need for a separate dry shampoo. Fine hair especially benefits from this dual action.Shake the can well, hold it upright, and spray from about 25 cm away in short bursts onto dry hair. Work section by section, lifting the roots. Then knead the hair with your fingers or shake it over your head; for extra texture, apply in layers.COLOR WOW is a professional hair care brand founded by Gail Federici and biochemist Dr. Joe Cincotta. This product is formulated vegan. Please note: This is an aerosol product—do not spray into the eyes, keep away from ignition sources, and do not store above 50 °C.