The LEE STAFFORD Bleach Blondes Ice White cold rinse is a toning treatment from the Bleach Blondes Ice White series by Lee Stafford, designed for blonde, grey or lightened hair. The convenient single-use portions nourish the hair and refresh cool blonde nuances by neutralising unwanted warm tones. Blue and violet pigments neutralise undesirable yellow and orange hues, while pro-vitamin B5 (panthenol) and chamomile care for the hair and maintain cool, icy-white shades. The formula is vegan and cruelty-free. Lee Stafford is a professional haircare brand from the United Kingdom.