The COLOR WOW Speed Dry blow-dry spray follows a simple yet highly effective approach: the shorter hair is exposed to the heat of a blow-dryer, the less damage it sustains. The spray reduces drying time by up to 30 percent, significantly lowering heat exposure. This is achieved through a blend of PVP, cetrimonium chloride, and PPG-26-buteth-26. These ingredients help distribute water more evenly throughout the hair, allowing it to evaporate faster instead of remaining trapped in individual strands—resulting in noticeably quicker drying.In addition, the spray acts as a heat protectant. It forms a fine film around the hair fiber, buffering the temperature spikes from blow-dryers, straighteners, or curling irons. Hydrolyzed keratin bonds to damaged areas, strengthening the fiber, while panthenol locks in moisture and ensures smoothness.A pleasant side effect: PVP and polyquaternium-59 give hair a light, moldable hold, so the style stays in place longer after blow-drying. The texture is so lightweight that even fine hair won’t feel weighed down.Apply the product to towel-dried hair and distribute evenly from roots to ends using your fingers or a brush. Then blow-dry as usual. You can also use it as a heat protectant before applying straighteners or curling irons.COLOR WOW is a professional hair care brand founded by Gail Federici and biochemist Dr. Joe Cincotta. Please note: the formula contains hydrolyzed keratin, an animal-derived protein, and is therefore not vegan. For the full list of ingredients, see the Ingredients tab.